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Matthew Williamson and USA Pro created active and yoga wear collection

The British fashion designer Matthew Williamson surprised us – he has created a collection of active and leisure wear for the sport brand USA Pro. We are accustomed to the fact that Matthew Williamson is a professional in regard to feminine silhouettes and sophisticated style. That’s why we did not expect to see his collaboration with the sports apparel brand. Nevertheless, the

designer has created a collection that will appeal to fans of sports and yoga. The capsule collection, which consists of leggings, zip-up jackets and crop tops, has effectively made use of the knowledge and skills of both brands,...Continue reading

Alexander Wang will use “See Now, Buy Now” model

Following the example of Burberry, Tom Ford, Prada and Balmain, Alexander Wang also decided to join the new business trend in the fashion industry. Now pieces from the new designer’s collections will be available immediately after the show. He will take such an approach to his Resort 2017 collection for the first time. The collection will be shown to buyers and press

in June, per usual, but images and the full collection will be under embargo until the collection is delivered to stores in November. This decision is due to avoid brand’s fakes by mass market. Plus, a selection of pieces from...Continue reading

Kenzo x H&M announced their collaboration

H&M will team up with Parisian fashion house Kenzo for this year’s designer collaboration. We have been waiting for a long time, when the mass-market brand selects next name after Olivier Rousteing for its collaboration. The label that follows in Balmain’s footsteps to collaborate with H&M became Kenzo, creative directors of which Carol Lim and Humberto Leon are

known by their love of dazzling patterns and playful motifs. Kenzo has already described the collection as focusing on “creativity, fun and love of fashion”. “We’ve had our eyes on Carol and Humberto at Kenzo for a few years. It seemed right...Continue reading



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