Here’s some points that the Brands made during the conference:
1. Digital marketing has become a vital part of our lives! The faster you start to work on such platforms like Instagram, Snapchat, Twitter and online sales, the more likely it is that you’ll do well in the market place! Visuals are everything now, the creative and moving picture is something that can catch an interested individuals eye.
2. Almost all startups focus on two crucial aspects: how to properly connect your influence and brand, and how to make the buying process as smooth and easy as possible! An example would be something like this: you see an awesome bag that I was wearing on IG and now you want to buy it; in a year or two, you’ll be able to get all the information about the bag and buy it just by clicking on the bag in the picture! The main goal here is making the purchasing process as fast and easy as possible, so that the buyers can buy something the moment they have that inspiration and funds to do so
3. Here’s a couple of notes I took from the Director of Marketing and Communications at Gucci!