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Author Archives: Alina Arlee

@abo_shoes

1. Your brand is “made in …?”
ABO`s are handmade in Belgrade, capital of Serbia!

2. Who is the team in “ABO”?
Members of our little team are sisters, designers, Iva and Ana Ljubinkovic. Iva is an architect and Ana is an artist and fashion designer. Beside us, there are 5 more skillful craftsmen that work hard on our beautiful shoes. It`s a small but powerful crew!

3. How many years your brand already exists?
ABO was founded 3,5 years ago.

4. How did the idea of such shoes appear? Who or what was the inspirer of this style?
We wanted to create shoes that`d be true statement piece, and almost as comfortable as sneakers. We were searching for a classic style everybody likes, but putting it in modern times and style we like. Our starting point was classic oxford shoe, but we redesign it and made ABO classic perforated shoe, and we put on it bunch of amazing colors. And that`d be ABO`s distinctive signature! Everybody likes to see beautiful classic style shoes in such beautiful colors. It`s at the same time brave and safe choice, that`s ABO.

5. Which kind of fabric do You use for sewing Your shoes?
ABO shoes are 100% natural leather, and that includes upper part of the shoe and linen, our soles are stitched and also made of leather. Sometimes we use glitter or floral fabrics for some part of the shoes, but in most cases our shoes are made entirely out of leather.

6. Which result you’d prefer to achieve? – to see your product on almost every girl and be popular as much as Zara/H&M is or to have not so many customers, but very privileged, and be more a niche brand?
It`s very important for us to maintain the high quality we have, as the brand grows. So, we don`t seek high popularity. Also, very important to say is that we produce limited series per color combination, so it means you probably won`t meet another person wearing ABO`s just like yours. Being original and unique is something we`d like to stick to.

7. Do You collaborate with bloggers?
As we have such a limited production, we are able to sell every single shoe we produce. But as we speak, we are trying to grow and so we would like to make the next step collaborating with bloggers and making our production and our audience larger.

8. Which social networks are you using to promote your brand?
Our main platform is Instagram at the moment, and we enjoy it the most. It`s the easiest way to interact with our followers, what we really like. Then there is FB and Pinterest. ABO shoes are very popular among Pinners as well.

9. Your Instagram is really cool! Do you have any special strategy in Instagram posting, some precise system or is it every time unscheduled and extemporaneous?
We`d like to be as spontaneous as possible, we`d like to keep this business as playful and fun as possible. So, we interact with our customers and followers, we listen to what they like and what they react to, and we want them to have fun with us. That`s what`s most important. We have fun creating ABO shoes and our Ig posts, and it shows!

10. Do you use your Instagram as sales channel or only to show the product?!
We use Ig to show what`s new with ABO, to suggest what to wear with ABO`s, what`s inspiring for us, to interact with our followers and to promote our shops.

11. Who is the customer of your dream?
We just want to share a joy of life, positive energy, magic of each step, so every person that wants to share that with ABO is precious for us.

12. Where is possible to buy Your shoes? (offline and on-line stores or showrooms)
Beside our online shop www.abo-shoes.com, you can buy ABO`s only at our Belgrade shop so far. But when in Belgrade, make sure you visit us. Our small shop is located at beautiful, historical part of downtown called Kosancicev Venac.

13. Do customers buy more online or offline?
We have been selling ABO shoes from the very beginning at our Belgrade shop and ABO is one of the most popular fashion brand in our country and region. Our online shop is newly opened, but it`s equal with our Belgrade store from the moment it was opened in November last year, regarding the sales. To describe how popular ABO is, we have to legally deal with brands that copy ABO design and brand for couple of years, and fight for our image and our dear customers who want to stay unique.

14. What is the next step for developing your brand?
We are carefully expanding towards the world, and hope to keep our freshness and ever changing color combinations for our customers. Also, we are working on ABO sneakers and first ABO high heel shoes. We have many new designs planned, it`d be exciting new season.

15. How do you see your brand in five years?
The main focus is to grow but keep the quality and originality at very high level, we are already well known for. We`ll be focusing on producing larger amount of shoes but keeping it in limited series so everyone can have a pair of ABO`s but still everyone`s wearing different ones!

@mariannasenchina

1. Your brand is “made in …?”
Ukraine. But mostly “in hearts”.

2. Who is the team of your company?
We created this brand with my sister Natalia. And with our love to experiments.

Marianna Senchina

3. How many years your brand already exists?
We started with small collection on Kiev Fashion Scout back in 2014. Oh, I remember how hard we worked to make everything perfect. And it was. I still get questions about lips from that show.

4. How did the idea of such wear appear? Who or what was the inspirer of this style?
Julia Bedoni – my lovely teacher in Milano became my true inspiration. She completely changed not only my style, but my attitude to fashion in general. She is young, she looks natural and what’s most important – she has that pure passion. But, actually I’m so artistic person and can find inspiration everywhere.

Marianna Senchina Spring-Summer 17 collection

Marianna Senchina Spring-Summer 17 collection

5. Which kind of fabric do You use for producing?
One successful Milan showroom explained why they chose our brand for cooperation: “We saw your zippers and understood everything”. We care about our name, so we care twice about the quality of our pieces. That’s why we use only Italian fabric with Italian accessories

6. Which result you’d prefer to achieve? – to see your product on almost every girl and be popular as much as Zara/H&M is or to have not so many customers, but very privileged, and be more a niche brand?
The only result I always try to achieve is “wow”.

Marianna Senchina Spring-Summer 17 collection

Marianna Senchina Spring-Summer 17 collection

7. Do You collaborate with bloggers?
And who doesn’t? Today bloggers decide what is fashion. For example, we cooperate with Lauren Kennedy Malpas, Yulia Pelipas, Eleonora Carisi, Daria Shapovalova, Anastasiia Masiutkina, les Milanesi, Alina Gelzina, Carlotta Tabaroni and many others. Singers Jamala and Dua Lipa also wore our dresses. We are really proud that right after our first show in 2014 we got noticed by Vogue Italy, Vogue Netherlands, Vogue Australia and others. A lot of bloggers in our pieces were on the pages of this editions. And back in 2014 we got on the pages of New York Times! I think this is one of our greatest achievements.

8. Which social networks are you using to promote your brand?
Instagram is the best!

Marianna Senchina Spring-Summer 17 collection

Marianna Senchina Spring-Summer 17 collection

9. Your Instagram is really cool! Do you have any special strategy in Instagram posting, some precise system or is it every time unscheduled and extemporaneous?
Thank you! It’s like passion and you can’t plan it. However I’m trying to be regular and use Instagram more properly. It really helps in promotion of the brand.

10. Do you use your Instagram as sales channel or only to show the product?!
Today we use Instagram mostly as sales channel. Before we’ve posted our photos in more creative way. Now we are studying our audience. Of course we still keep our posts aesthetic. But we have to remember, that fashion is art, but a very commercial one. And social networks really help to share and sale this art.

Marianna Senchina Spring-Summer 17 collection

Marianna Senchina Spring-Summer 17 collection

11. Who is the customer of your dream?
The very experimental ones. But actually every customer is a dream. We love each of them!

12. Where is possible to buy Your pieces? (offline and on-line stores or showrooms)
You can find our pieces in La Rinascente, Moda Operandi, D-mop, Sauce (Dubai), Half-Mad, Alter style, Liger and in other stores. Our stockist has more than 15 stores.

Marianna Senchina Spring-Summer 17 collection

13. Do customers buy more online or offline?
Online.

14. What is the next step for developing your brand?
The next step is building stong brand identity, team, production expanding and reaching the new brand level.

15. How do you see your brand in five years?
In 5 years, I see our brand much bigger, but with the same values. Something has to be eternal.

 

@pugnettiparma

1. Your brand is “made in …?”
The Brand names is Pugnetti Parma, Pugnetti is my surname and, and Parma is my city, I had to mention it in my brand and logo cause it recalls the heritage of a such refine city as Parma is.

2. Who is the team of your company?
The team is very small, on the production side I work alongside master craftsman, I personally design all the collection and i do myself all the research and there is my cousin that takes care of the bookkeeping.

3. How many years your brand already exists?
The brand started in February 2015

4. How did the idea of such bags appear? Who or what was the inspirer of this style?
The idea of the lift bag came to me looking at a technician that was repairing an elevator, but a big inspiration for me is the allure of
françoise hardy, a French singer that I really love especially at the beginnings of her glorious careerer.

5. Which kind of fabric do You use for producing?
I Mostly use leather, it has to be as natural as possible tanned with the respect of the environment and the people that work in the tannery.

6. Do You collaborate with bloggers?
I want to create a link between my work and the people who gonna enjoy it, and it can’t be just for few month as the fashion timing impose, so the result i’m looking for is to reach costumers that still wants to fall in love with what they buy, and wants to carry my bags proudly for years, so i’m definitely on the niche market side.

7. Which social networks are you using to promote your brand?
Right now i use only instagram, I like it because is immediate fresh and permits to communicate with images, it’s like when i create a moodboard for my collection, but shared with the world.

8. You Instagram is really cool! Do you have any special strategy in Instagram posting, some precise system or is it every time unscheduled and extemporaneous?
I’s more unscheduled and spontaneous, I know i could have a gigger numbers of followers i schedule it but could lose his essence.

9. Do you use your Instagram as sales channel or only to show the product?!
I use intagram to communicate, is not only an adv for my product but also an insight of my inspiration, the opportunity to sale trough it is great and i’m planning to give this opportunity to my clients, but I think it can’t be just that.

10. Who is the customer of your dream?
Nicole Warne! no doubt (please let her know lol)

11. Where is possible to buy Your pieces? (offline and on-line stores or showrooms)
Offline at:
La rinascente milan
L’inde le palais in bologna
Dana in Rome
N 30 in milan
Stefania mode in Trapani
tryano in Abu dhabi
boncivini in Voronezh
Luxcouture in Boston
schneeweissRosenrot in Vienna
Francesca chic in Cremona

Online on Yoox and farfetch

12. Do customers buy more online or offline?
Offline, the feeling that they give alive is better that just the picture in my opinion.

13. What is the next step for developing your brand?
To reach more selected boutique, and some selected public figure that can be brand ambassador.

14. How do you see your brand in five years?
In five years I see the brand, with a small atelier open to clients for bespoke pieces, I see a global distribution with a partner in every capital, I see a workshop where the traditions can be preserved and taught.

@ruigrokvanderwerven_com

Ruigrok van der Werven bag

1. Your brand is “made in …?”
All bags are made in Italy.

2. Who is the team of your company?
I do it all on my own!

3. How many years your brand already exists?
I launched my brand in October 2016, at The Hoxton in Amsterdam.

Ruigrok van der Werven bags

Ruigrok van der Werven bags

Ruigrok van der Werven bags

4. How did the idea of such bags appear? Who or what was the inspirer of this style?
I have a background in fashion design and styling. Designing a bag is super interesting for me because you always have to think about the functionality. It’s always a challenge to give it also the esthetics that you want!

5. Which kind of fabric do You use for producing?
The bags are made of vegetable tanned sheep leather. There are no chemicals used in the tanning process. The feeling of the sheep leather is super soft and less dry then for example cow leather.

Ruigrok van der Werven bags

Ruigrok van der Werven bags

6. Which result you’d prefer to achieve? – to see your product on almost every girl and be popular as much as Zara/H&M is or to have not so many customers, but very privileged, and be more a niche brand?
I don’t have the ambition to have mass productions – I want to keep the high quality of the brand.

7. Do You collaborate with bloggers?
Not yet, I’m very selective with collaborations. I want to do it in the future, but the feeling has to be 100% perfect with the blogger and style.

8. Which social networks are you using to promote your brand?
Instagram, Facebook and Pinterest.

Ruigrok van der Werven bag

Ruigrok van der Werven bag

Ruigrok van der Werven bag

9. You Instagram is really cool! Do you have any special strategy in Instagram posting, some precise system or is it every time unscheduled and extemporaneous?
The Instagram posts has to be recent and esthetic, most of the time I decide which picture I post at the moment I’m opening Instagram, or when someone is tagging me in a beautiful picture.

10. Do you use your Instagram as sales channel or only to show the product?!
Just to show the products. There is a link on my profile to the webshop where everyone in the world can buy the styles.

11. Who is the customer of your dream?
A stylish women who shops very conscious.

Ruigrok van der Werven bag

Ruigrok van der Werven bag

Ruigrok van der Werven bag

Ruigrok van der Werven bag

12. Where is possible to buy Your pieces? (offline and on-line stores or showrooms)
All bags are available in the webshop www.ruigrokvanderwerven.com and I have also a several selling points where you can find a selection of the handbag collection.

13. Do customers buy more online or offline?
I don’t have a physical shop so they are buying online.

Ruigrok van der Werven bag

Ruigrok van der Werven bag

Ruigrok van der Werven bag

14. What is the next step for developing your brand?
I want to have more and more selling points all over the world. Paris is on my wishlist!

15. How do you see your brand in five years?
To rarify my collection is my passion. So I see my brand in five years with even more beautiful colours and models. And maybe some great collaborations!

Photography by Imke Panhuijzen
Make-up and hair by Peter Dwars @ House of Orange
Styling by Denise Ruigrok van der Werven
Model Laïs @ Wilma Wakker

@xenia_bous

1. Your brand is “made in …?”
Italy

2. Who is the team of your company?
My team consists of myself and a group of artisans that share the same love and excellence for jewellery and craft.

3. How many years your brand already exists?
Officially my brand was launched in 2015.

4. How did the idea of such jewellery appear? Who or what was the inspirer of this style?
I have worked as an accessory designer for various luxury labels. I created my own brand to explore my ideas in a limitless creative space. My collections stem from a desire for freedom. Rather than following the existing rules of fashion I follow my own rhythm and pace. I enjoy working with playful takes on contrasts and expectations.

5. Which kind of fabric do You use for producing?
I use mainly plated brass, wood, plexiglass and enamel. We use only the best materials on the market and everything is hand made and sculptured rendering each piece, a unique creative expression.

6. Which result you’d prefer to achieve? – to see your product on almost every girl and be popular as much as Zara/H&M is or to have not so many customers, but very privileged, and be more a niche brand?
I am happy when everyone and anyone enjoys wearing my jewellery.

7. Do You collaborate with bloggers?
I haven’t tried it out yet.

8. Which social networks are you using to promote your brand?
Right now, I only use Instagram and Facebook!

9. You Instagram is really cool! Do you have any special strategy in Instagram posting, some precise system or is it every time unscheduled and extemporaneous?
I have just started using Instagram and its all still very much a work in progress.

10. Do you use your Instagram as sales channel or only to show the product?!
So far I only use it to show products but I am working on using it as a sales channel.

11. Who is the customer of your dream?
Everyone is unique and I am happy when people love the pieces.

12. Where is possible to buy Your pieces? (offline and on-line stores or showrooms)
My collection is currently available at yoox.com and in various shops see xeniabous.com and will soon be available online at xeniabous.com.

13. Do customers buy more online or offline?
Currently most of my customers buy offline.

14. How do you see your brand in five years?
Time will tell!

photocredit – SERENA BECKER

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