Balenciaga collection, Paris Fashion week, catwalk

The new creative director of Balenciaga Demna Gvasalia has surprised the audience with his debut collection before the show. He invited everybody to see it as a presentation in 360 virtual reality.

The upcoming show of the new fall collection of Balenciaga will be presented on Paris catwalk on Sunday, March 6.

Obviously, Demna Gvasalia wants as many people as possible to watch his first Balenciaga collection. So, those who didn’t get an invitation for the show on Paris Fashion Week can observe it in virtual reality, recreating an immersive. All you need is to download a special app in App Store or Google Play Store and to get a headset, for example Oculus DK2.

Traditionally, the show will also be livestreamed on Balenciaga official website.

Demna Gvasalia, creative director of Balenciaga