If you’re a follower of street style, menswear or luxury e-commerce, you’re likely familiar with Justin O’Shea.

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The always perfect dressed, heavily tattooed front-row person became well-known during his stint as the global buying director at MyTheresa, the German online retailer that was acquired by Neiman Marcus Group in 2014. He originally joined the MyTheresa team in 2009 as its head-buyer , and while his business acumen and knack for styling are apparent, he has no training as a designer — which makes his latest industry role especially surprising.

On Wednesday Italian menswear house Brioni announced that it has appointed O’Shea as its new creative director, filling the vacancy left by designer Brendan Mullane, who departed in February after three and a half years at the label. According to a press release, O’Shea will be “responsible for the brand’s collections as well as its image,” effective April 1