Perfect hand-crafted brogues detected! EatDressTravel team has discovered them at a showroom in Kyiv city centre. CIRCUL brand is a mix of concervative classics and bright elements. The shoes are inspired by the 40s style and include monks, derbies and brogues. The brand designers even came up with the latest handmade shoe trend in Ukraine – classic keds.
“We strongly rely on our experience and highly appreciate quality. That’s why we use the best materials imported from Italy, as well as the technology. That makes us unique at the market”, – says Sasha Melnychenko, the owner and the designer of the brand.
The hardest part of launching the brand was to organize the professional team. When he first started the brand there were hardly any qualified technicians at the market. It also took him a good deal of equipment investment – some of the machines cost him several thousand euros. Now even the shoe perforations and imprints are made manually at the brand’s workshop. Here’s how:
The brand was started in 2012, it’s showroom is located in Kyiv. The shoes are also sold in Kharkov, Odessa and Sevastopol. One pair is approximately $100-150 and it takes 2 weeks to produce it.
“We earn credit by our quality and business approach. Our clients let their friends know about us, that’s how our shoes promote themselves!”
Instagram is managed by an SMM specialist. The majority of the photos are posted in the afternoon, when most clients browse their feeds. The brand does not work with celebrity clients nor presents the items to digital influencers for a post. Probably once a month CIRCUL hold giveaways. The brand is planning to enter the world market and move to a new showroom.
“We have just had a collaboration with another Ukrainian brand, Syndicate Original. We are planning working on both new collections and other brand collaborations.”
The nearest international plans include Pitti Uomo mens exhibit in Florence, Italy.