Gloves are a great accessory, they’re extremely useful and elegant at the same time. They are however a bit underappreciated in my opinion. “It’s not fair” – decided talented Lina Sych 10 years ago and founded her own brand of very stylish gloves,she gave that brand the name Fashion Gloves by Lina Sych.
During her early years, she was studying at the Oxford Media & Business school and had started her business there. It was definitely the right decision, time and place for that matter. Design in London is huge, it’s crowded with professionals and fans of the fashion industry, Fashion Gloves by Lina Sych found its customers fairly quickly.
The brand became recognizable after a funny story, that happened with Lina during one of her interships.
“When I was working at Max Mara in London, one day I was wearing my gloves, and a brand manager at SportMax had seen it and absolutely fell in love with the pair! She didn’t want to wait for a pair of new gloves, despite the fact that I promised her I’d bring one the next day, so she took the pair I was wearing! After that she wore them everyday! I was shocked and happy at the same time, could you imagine being in that spot yourself ?! It’s at the Max Mara Group, where they have a lot of their own adorable accessories! Later, day by day my business started to growing, and I started getting more and more orders.”
In spite of the development in London, the manufacture is made in Kyiv from the start. All products are handcrafted from luxury, quality Italian skin and suede, and the creator works not only with design but with fitments and wrapping boxes as well. The team is made up of an illustrator, the technician, a skin expert and a whole team of seamstresses.
All wares have necessary components like the small secret pocket, decoration on the upper side of glove and a wrist fastener. When we asked Miss Sych what was in the pocket, that made it such a tender accessory?
She answered: “You will never understand it until you try it! It’s very cool to have a secret pocket on your second skin! It gives you the feeling that you are secret agent or spy woman, that’s why Fashion Gloves by Lina Sych are extremely sexy and have a naughty element of the look”
For now, Fashion Gloves by Lina Sych can be bought at www.fashionconcierge.co.uk, in show rooms of London and only recently from the Kyiv concept store Atelier 1.
Nevertheless Ukrainian customers are quite interested, sales in England and on-line stores are just much better, that’s why when Lina was looking for ways of growing sales in Ukraine she noticed that the Instagram profile was working great as an advertising source. She posts all the activity on the media page by herself, because it’s a good opportunity to get opinions and desires of the customers. She says: ”Also, thanks to Instagram my potential clients can see that such special detail can be combined with almost any item of the wardrobe and it doesn’t need any serious attitude! My gloves are for any stylish girl who is able to mix it with dress for a cocktail evening or with a biker jacket for casual wearing. She can put only one or the whole pair. Its very easy !” – told us Lina
And we believe her!)
Его дизайнер ведет сама, отслеживая запросы клиентов и наблюдая обратную связь от покупателей – “Благодаря Инстаграму, потенциальные клиенты видят, что такой экстравагантный, на первый взгляд, элемент очень легко сочетается и не требует к себе какого-то сложного подхода.”