Last October management of mass market giant H&M promised us that their younger child – Other Stories brand will show something very special at the beginning of 2016! Surprise that they prepeared for publicity is collaboration with luxury brand Rodarte. Marketers of H&M know that nothing works as successfully as tandem with high-price brands. They are extremely experienced in this – mutual collections with Maison Margiela, Alexander Wang и Balmain were sold out extremely fast!
We can see the result of this union from 10 of March – today is presentation of clothes line! Accessories and shoes will be in the stores from 17 of March!
Creative directors of Rodarte Laura and Kate Mulleavy are very excited about their new project:”Its an excellent opportunity to make influence of Rodarte more significant!”
“We are sure that the duet Stories/Rodarte will be interesting for publicity and will put both brands on the new level of popularity” – sisters believe.