Dolce&Gabbana, blogger, Anastasiia Masiutkina, блогер, Анастасия Масюткина

MILAN, ITALY – SEPTEMBER 27: A model walks the runway during the Dolce & Gabbana fashion show as part of Milan Fashion Week Spring/Summer 2016 on September 27, 2015 in Milan, Italy.

Dolce&Gabbana is heating up the interest to their brand again by a proved means – SCANDAL! This time an item from spring-summer 2016 shoe collection is in the spotlight of discussion, called by eccentric Italian duo “the slave’s sandals”. One could notice that such name became public on official web page of the brand only. Other trade spots in the web identified sandals as “Bianca”.
Remember that slave trade in West Europe in Middle Ages is a part of history. But nowadays any reminding or notes of these shame facts in EU an US are considered offensive.
Tech support of dolcegabbana.com changed offensive name in a lightning-fast manner straight after first claims came in.
The case went loud also because this is not the first time when Domenico and Stefano address the ungraceful period/topic. Their spring-summer collection of 2013 also made a lot of noise in press with comments like “Designers encroached on freedom of Afro-Americans, reminding of its historical slave status”.
Dolce&Gabbana, spring-summer 2016 shoe collection, blogger, Anastasiia Masiutkina, блогер, Анастасия Масюткина
Though gilt of Dolche and Gabana seniors isn’t proven, we suspect this hint wasn’t accidental! Just remember Brand’s history, starting in 2007 with the advertisement using a topic of group sex. Dolce&Gabbana do this non-standard PR regularly: in 2014 there was a flash of interest because of non-payment of taxes and as a result – imprisonment and 10 mln dollars fine ; in 2015  – an aggressive protest against surrogacy and adopting  by  LBGT society (despite own open gay status of Domenico and Stefano). But after an apology, special bags line Famiglia, dedicated to gay families had been produced and sold out very successfully.

Dolce&Gabbana, blogger, Anastasiia Masiutkina, блогер, Анастасия МасюткинаDolce&Gabbana,blogger, Anastasiia Masiutkina, блогер, Анастасия Масюткина

As a habit Italian brand has conflicts with the most respectable fashion media. For the moment W, WWD, The New York Times are in the black list. They can never come to DG shows or take interviews. And a few days ago even Vogue Italia got in DG-anger «because of insufficient informing of shows and catwalks».

Looks like the key trick in DG fame is risk! Already waiting for the new surprises!

Dolce&Gabbana, blogger, Anastasiia Masiutkina, блогер, Анастасия Масюткина

MILAN, ITALY – SEPTEMBER 27: Dolce&Gabbana fashion show as part of Milan Fashion Week Spring/Summer 2016 on September 27, 2015 in Milan, Italy.