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Tag Archives: brand

Loro Piana presentation at Milan Fashion Week

Loro Piana presentation at Milan Fashion Week

Brand Loro Piana is well known due to its quality. They are always using the best materials to produce new collection. Classic but the same moment so modern. This time I was invited to check their new collection fall 2017. Sweaters, scarfs, coats, shoes and bags – every piece was perfect.

Loro Piana presentation at Milan Fashion Week

Loro Piana presentation at Milan Fashion Week

Loro Piana presentation at Milan Fashion Week

Loro Piana presentation at Milan Fashion Week

Loro Piana presentation at Milan Fashion Week

Loro Piana presentation at Milan Fashion Week

Loro Piana presentation at Milan Fashion Week

Loro Piana presentation at Milan Fashion Week

Loro Piana presentation at Milan Fashion Week

Loro Piana presentation at Milan Fashion Week

Loro Piana presentation at Milan Fashion Week

Loro Piana presentation at Milan Fashion Week

Loro Piana presentation at Milan Fashion Week

Loro Piana presentation at Milan Fashion Week

Loro Piana presentation at Milan Fashion Week

Loro Piana presentation at Milan Fashion Week

Loro Piana presentation at Milan Fashion Week

Loro Piana presentation at Milan Fashion Week

Loro Piana presentation at Milan Fashion Week

Loro Piana presentation at Milan Fashion Week

Loro Piana presentation at Milan Fashion Week

Loro Piana presentation at Milan Fashion Week

Costume National founders are not its owners anymore!

 

Costume National brand is not property of the founders anymore!  Ennio and Carlo Capasa had opened the company  in 1986, later – in 2009 Sequedge Incorporated bought a part of share of CN and from that moment tryed to buy whole brand, but only last week Capasa brothers finnaly dared to sell of a control off and left positions – Carlo of general manager and Ennio of creative director. For now, we get no information about new head designer in Costume National, but Capasa brothers promised to present an absolutely new fashion product the nearest time!

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Ph Stefano Guindani/Sgp

Ph Stefano Guindani/Sgp

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Who Are They: @comechance

nastasiia Masiutkina, блогер, Анастасия Масюткина

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Can you believe that a swimsuit can be the most functional item in your wardrobe? That for sure has to be a very special swimsuit, which can be a bodysuit and a top at the same time. Kseniya and Daria, the owners at Comechance, seem to have found the formula for a perfect top. And told EatDressTravel all about it!

078080The brand started in May 2014. Kseniya and Dasha were looking for a niche at Ukrainian market that hadn’t been taken by anyone. And it turned out nobody was producing swimsuits at the time. Several months before that the girls were working on the idea, analyzed the marked, worked on the business plan and formed the initial budget.

Comechance started with swimsuits. This season they also added beachwear and accessories to the product range. You can wear their items to the beach and combine with other wardrobe pieces to wear all-year-round. For instance, the one-piece swimsuits can be easily worn as bodysuits.

“We wanted to create a non-typical and unusual product in Ukraine. At first even our friends thought that we had started importing some European or American brand. They were surprised to know that it’s a 100% produced by us”, says Kseniya.

“I remember how we couldn’t find the right name for the brand. We were looking for something we haven’t heard about ourselves and wanted it to be original. Some weeks later we came across the word comechance. We thought it suited very well. The name of our brand is still interesting to others”, adds Dasha.

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Dasha is the brand’s creative director and designer, Kseniya is the PR-director. Until lately Comechance didn’t have any competitors at Ukrainian market. Now there are several brands producing swimwear. Comechance is still distinguished by the quality of sewing, fabrics and implements. They have a secret studio which has the equipment to sew swimwear. There are no such machines anywhere in the country.

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When it comes to fabrics, the designers like using supplex, stretch nets and scuba for the swimsuits. For kimonos and beachwear they use organza and sequins. The materials are normally ordered from Italy, although oranza was being embroidered with sequins in India. It takes 2 to 14 days to make one piece of clothing.

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This year Comechance got to produce a full-scale collection. They showcased it during Mercedes-Benz Kiev Fashion Days. ‘It was quite a challenge. That’s how we so our strong and weak sides and learned lots of priceless lessons. Some people think that we as owners of the brand lead a fun and glamorous lives and that it all just works for us. In fact, nobody sees even a part of the job we have to do’.

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The girls have the brand’s Instagram-account from the very beginning. Actually, that’s how Comechance earned their first clients and sales. Some Instagram comments even helped them improve some of the collection’s items.

The designers have noticed that most likes are earned by posts which contain stories, facts or tags of other brands together with the picture itself. The rules are general for SMM – posting twice a day, in the morning and at night. And an interesting capture is a must.

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To help their Instagram page, the duo is now renewing their website which soon will be an online store as well. The also sell offline – in Gallery 48 in Kyiv and are in negotiations with several retail stores abroad.

Instagram: @comechance

Facebook: Comechance (https://www.facebook.com/comechancecom/?fref=ts)

Bouchra Jarrar will succeed Alber Elbaz in Lanvin

Bouchra Jarrar, Lanvin

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Lanvin has finally found who will succeed Alber Elbaz. Brand’s new artistic director became Bouchra Jarrar, who will develop only women’s clothes.

After a week of rumours Bouchra Jarrar has been confirmed as Lanvin’s new artistic director. Her first collection for brand will make its debut during the spring/summer 2017 runway season.

“Her timeless style is in keeping with the style and values of our company,” Lanvin chief executive officer Michèle Huiban said in a statement today. By the way, Jarrar has really impressive experience in women’s clothes design.  She launched her own couture label in 2010 after 15 years working in different fashion houses, including Balenciaga and Christian Lacroix Couture.

New Collaboration – Other Stories/Rodarte. Clothes Line already in Stores!

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Last October management of mass market giant H&M promised us that their younger child – Other Stories brand will show something very special at the beginning of 2016! Surprise that they prepeared for publicity is collaboration with luxury brand Rodarte. Marketers of  H&M know that nothing works as successfully as tandem with high-price brands. They are extremely experienced in this – mutual collections with Maison Margiela, Alexander Wang и Balmain were sold out extremely fast!
We can see the result of this union from 10 of March – today is presentation of clothes line! Accessories and shoes will be in the stores from 17 of March!
Creative directors of Rodarte Laura and Kate Mulleavy are very excited about their new project:”Its an excellent opportunity to make influence of Rodarte more significant!”
“We are sure that the duet Stories/Rodarte will be interesting for publicity and will put both brands on the new level of popularity” – sisters believe.
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