I love denim! It’s my #musthave! I love to wear jeans, denim skirts, jackets, shorts, shirts etc.. But denim parka is something new for me! Yves Salomon created something really attractive! Even not fashion addicted were making compliments to my look!
This denim piece is really comfortable and will match good with any jeans or leather trousers and some cool sweater! Love it!
I’m wearing: Yves Salomon – parka H&M – jeans Les Petits Joueurs – bag Elena Burenina – sweater Geox – shoes
H&M will team up with Parisian fashion house Kenzo for this year’s designer collaboration.
We have been waiting for a long time, when the mass-market brand selects next name after Olivier Rousteing for its collaboration. The label that follows in Balmain’s footsteps to collaborate with H&M became Kenzo, creative directors of which Carol Lim and Humberto Leon are known by their love of dazzling patterns and playful motifs. Kenzo has already described the collection as focusing on “creativity, fun and love of fashion”.
“We’ve had our eyes on Carol and Humberto at Kenzo for a few years. It seemed right to do the collaboration with them now. It’s totally different than the Balmain one; we really like to pick different designers, to show our customers different aesthetics”, said Ann-Sofie Johansson, H&M’s head of design.
What can we expect from H&M’s Kenzo collection? Probably, it will be a line of athleisure – comfortable bright pieces for streetstyle lovers. If we are right, we’ll see it in autumn. The collection will arrive in 250 H&M stores around the world and online on November 3, and will include womenswear, menswear and accessories.
New Collaboration – Other Stories/Rodarte. Clothes Line already in Stores!
Last October management of mass market giant H&M promised us that their younger child – Other Stories brand will show something very special at the beginning of 2016! Surprise that they prepeared for publicity is collaboration with luxury brand Rodarte. Marketers of H&M know that nothing works as successfully as tandem with high-price brands. They are extremely experienced in this – mutual collections with Maison Margiela, Alexander Wang и Balmain were sold out extremely fast!
We can see the result of this union from 10 of March – today is presentation of clothes line! Accessories and shoes will be in the stores from 17 of March!
Creative directors of Rodarte Laura and Kate Mulleavy are very excited about their new project:”Its an excellent opportunity to make influence of Rodarte more significant!”
“We are sure that the duet Stories/Rodarte will be interesting for publicity and will put both brands on the new level of popularity” – sisters believe.
Last year Swedish mass market giant H&M produced a collection dedicated to Coachella music festival and named it very flirty – #HMLovesCoachella. Nobody, including company management, expected such huge success for this hippie-chic line! All stores in the whole world sold out pieces from that line in less than 4 days. It made good inspiration for creators and they decided “to continue love with Coachella” – 17 of March is going to bulk sale #HMLovesCoachella 2! in USA, and later, 30 of March – in stores around the world.
#HMLovesCoachella 2! is preparing for us linen blouses sewn with beads, thrum and sequins, onepieces with bright colorful patterns, soft hats, grunge boots, ripped jeans, ethnic jewellery, T-shirts with symbolic of Indian phratries and sun glasses a la John and Yoko.
This year on the territory of the music fest there will be a special hippie-bus, where people can buy a new t-shirt with drinks, dances and having fun! One more surprise for fans of bohemic style is the fact that tickets to Coachella fest are already impossible to buy, but not for H&M clients! The brand is keeping some quantity of tickets and will raffle them in the end of March in all social media! So if you are still not their follower, it’s nice reason to become!