When I came into a small show room in an old picturesque and historical part of Kyiv I was surprised, no rather I was shocked because of the high quality trapezes handbags that were hanging right before my eyes. If I would see these accessories in other circumstances I’d never believe that the team behind these high-class pieces consists of just one girl!
Albina Vestoropskaya, who is the founder of the the brand develops her business absolutely by herself. The design, technicalities and even the financial plan, everything is done by this young and already very busy lady!
On the 7 of July, 2015 was the date Verbenas first bag was born; she says her line has evolved greatly during the last year.
In my hands I’m holding a dark grey skin textured mini bag with an exquisite python decor, sueded linen and perfect stitches; now I finally understand why these amazing looking creations have already made their way to fashion boutiques in London, Moscow, Dubai and Astana. This is how Albina describes her current sales process: «This June a major buyer from San Francisco is coming to discuss business and I’m in the middle of a process with some retail guys from Krakow».
I had one fairly reasonable question for her: “How to get international buyers with serious business offers after just months of having your bags on the market?” The most effective young designer I know answers: “The majority of the success is because of our Instagram profile.
All of our buyers found us through our Instagram. Honestly, I never put my focus on social media, but now after all that, I can hardly tell if it’s really working. I don’t think that it matter if we talk about our sales to our partners or our private clients. Thanks to our microblog we have customers in Norway, the United States, Dubai, and the majority of countries in Europe. Ukrainian people love to shop on Instagram as well!”
With such a brilliant start I was curious which is the correct plan to follow, the girl’s eyes flashed immediately flashed before me “I want my own production structure, and hopefully later on even a factory! But the truth is that it’s quite hard to find a tech person, whose thoughts on quality are mutual to mine. I get really excited when coming up with new models. It’s always like a moment of truth, we start making projects of bags from scratch, later the same are made but with artificial leather to see all the details, as closest to original as possible. Only after these procedures, the first real piece is made with leather and I wear it myself for a couple of weeks so I see for myself all the comforts and cons of the bag. After this test period I fix every wearable nuance and only after, do we finally approve the base for our line of bags .”
Now, Verbena Handbags are made at three different places – at Rivne, Mykolayiv and Vyshneve. Furniture and decorum from Italy and China, including python skin from Indonesia is imported. Mostly Verbena makes products depending on the orders, you can choose any color and different types of leather, you can ask for suedes or textile linens and even print your initials in a golden cursive!
The brands passion for excellence, individual care for each and every item and super fashionable creations guarantee them a bright and successful business in the future!